Social networking is a great tool to be used in the digital world. The most important part is knowing what to do with the information. You can’t just search for interesting news stories. You have to figure out what is worth sharing, and how best to get the message across. It seems as though you...
Social networking is a great tool to be used in the digital world. The most important part is knowing what to do with the information. You can’t just search for interesting news stories. You have to figure out what is worth sharing, and how best to get the message across. It seems as though you...
That is to say, if you’re a marketer, you are a visual marketer. The idea is that you are an expert in visual marketing and branding, the art of appealing to your audience by communicating that they have achieved something by viewing a certain image or product and how to get that image or product...
I’m always looking for ways to boost my online visibility. I’ve been known to post updates to my blogs, articles, and tweets and I’ve shared them with my audience. But, I never thought about the process of creating a digital marketing audit or proofing it before publishing. This is my attempt to create a template...
Many advertisers have used AdWords to improve their reach among the targeted audience. One of the most effective ways of doing this is by using AdWords as a tool to create a unique ad campaign for your campaign. The challenge then becomes figuring out the ideal target audience for your campaign, and creating an ad...
It’s not a bad thing to have a good, but not everything is pretty! I’ve seen plenty of video branding companies doing this, but none that I’ve heard of have had anything like them. And, in the end, I don’t think there is a good reason to use them. Many of the companies that Ive...
My biggest regret from the past decade is the wasted millions I spent on digital ad campaigns. The idea is that you build a website, hire some people, and sell advertising for a lot of digital dollars. It sounds like a great deal, but there’s a catch. The truth is that you’ve got to sell...
I’ve already talked about the marketing waste we have to deal with now. But for those of you that have been wondering, yes, ads on the Internet are an enormous waste of money. But, here is a story, that I can share. In November 2008 we launched our first ad campaign on Google Ad Sense,...
My favorite thing about our company is the variety of people we have working for us. We have a very diverse group of people that have a variety of skills. Some are digital marketers, others are internet marketers, some are copywriters, some are designers, etc. The company is built around a strong foundation of marketing...
My favorite thing about our company is the variety of people we have working for us. We have a very diverse group of people that have a variety of skills. Some are digital marketers, others are internet marketers, some are copywriters, some are designers, etc. The company is built around a strong foundation of marketing...