A lot of the marketing research we do is market research. It is also the stuff of the most important marketing tools for the next ten years. That’s right. It’s marketing research. Yes, it’s all about people and marketing, but it’s also all about people and a bunch of different other stuff. The biggest challenge...
When I first started marketing, I was so busy I barely had time to take a real break. I was constantly bombarded with emails, phone calls, texts, and a full-on social life. I was working on everything I could in my day-to-day marketing efforts and felt like I had no time to take time to...
When I first started marketing, I was so busy I barely had time to take a real break. I was constantly bombarded with emails, phone calls, texts, and a full-on social life. I was working on everything I could in my day-to-day marketing efforts and felt like I had no time to take time to...
I’m a marketing leader but I’m also a writer and I live in Chicago. I’ve been writing and publishing for over 25 years and I’ve been a marketer since I was 15. I write about a wide range of topics including marketing, technology, and entrepreneurship. I started writing in my early teens, but when I...
a continuous assessment of their marketing strategies and results. They must monitor their marketing efforts in real time and be able to respond to the resulting changes and new insights in real time. The process of monitoring your marketing efforts is known as the “continuous assessment” because it’s always ongoing. In short, it involves monitoring...
The world of business is never as black and white as we might think. If you want to know what the right marketing mix is, you can’t just go and ask a manager. You have to know the right questions and ask them the right questions. That is the problem with marketing. We do it...
We use direct marketers to ________. The traditional direct marketing tool we use is the email newsletter. It’s a great way to get people to come into your email list and to get them to buy from you when they open your emails. And it’s a great way to get them to subscribe to your...
So, how do brokers promote themselves? The short answer is, they don’t. One of the best ways to do this is by letting you know that you can find your broker’s website, Facebook page, website address, twitter handle, and phone number all within the comfort of your own home. This is a great way to...
The panel of consumers is an advantage because it’s a random sample of the people you’re reaching out to. Using a panel of consumers is a more controlled sample than a random sample. You can control the frequency of emails and the types of questions you ask. People who are reaching out to you are...
I’m currently working on my master’s in social media marketing and helping a couple of my clients. I charge quite a bit, but I work hard and I’m actually pretty good at it. I’m in the “social media consultant” field and I’m looking for a higher paying job to continue my education. I’m only looking...