The programmatic media buyer is a person who is responsible for the planning and execution of a media buying campaign.
Programmatic media buyers are sometimes called on to advise on the success or failure of a media buying campaign (or to provide insight on a media buying campaign that they have been involved in), so I think it’s a very important position to have in any company’s marketing department.
The programmatic media buyer is a person who advises the marketing department on what to buy and how to allocate their budget. Programmatic media buyer is a consultant, who is someone who has access to the data that is being used to plan a media buying campaign. Programmatic media buyers are usually account executives.
In this blog post we explain how to build an effective campaign/bid/positioning for media buyers, and then we break down some of the more common mistakes that can befall you when you are pitching a media buyer.
The basic problem of a media buyer is that they are an outsider who comes into a company, and asks to be an insider. The way they can help you improve your service is by being honest and transparent about your situation. If you use the wrong information, you can be very easily seen as a bad hire. If you need to get a media buyer’s opinion on how you should spend your money, your best bet will be to let them see what you are spending money on.
The best way to do this is to have them see actual invoices, which will give you a good idea of what you are spending money on. They will also be able to tell you whether or not you are getting the best price and if you are getting a bad deal.
In the past, they showed up to work as a team in their heads, so they would let you down. You can see the team’s actions in the movie The Big Bang. It’s a big reason why this is a good idea.
One way to increase transparency is to let them see your actual invoices, but this isn’t very practical. If you can’t actually show them what you are spending money on, then they might think you are not being transparent. A better method is to ask them to send you an invoice that matches up your bill to what it costs them to produce the actual work. Not only will this make you feel more comfortable, but it will also let them know if you are spending too much money.
One thing to consider is that invoicing is one of those things that is very hard to track. If your company has 100 people and they are all paid the same amount, then you can get by with having them send you a paper invoice. However, if you have 10,000 employees, then the paper invoice can be a burden to track.
Another important thing to consider is that the invoice is only a single piece of paper to track. The invoices, along with the final product, will be spread across multiple pieces of paper, but that is only going to make your life easier. In fact, that is the very reason why one of our friends who manages billing in our office is a software programmatic media buyer.